WWDC26 · 8 min · Business & Education / App Store, Distribution & Marketing

Offer subscriptions to groups and organizations

Discover how to reach more customers by offering subscriptions to groups and organizations. The Group Purchases feature lets a single subscriber buy multiple seats and invite others directly from your app. Volume Purchasing through Apple Business and Apple School Manager puts your subscriptions in front of enterprise and education buyers who already procure apps at scale. Learn how to offer these subscriptions and the options to configure availability and pricing in App Store Connect.

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